Listing Agent's No Effort Content Engine Get Started
Vol. 01 An AI listing studio for agents

Your Listings.
Every Platform.
30 Seconds.

LANCE writes your MLS description, Instagram caption, Facebook post, and buyer email the moment you enter your property details.

An editorial product · est. 2026 Scroll ↓
§ I — How it works

Three steps from listing to launched.

Designed around the way agents actually work — open the address, hit publish, get back to clients. No prompts. No prompt engineering. No starting over at 11pm.

01
Enter

Enter your property details.

Address, bedrooms, bathrooms, key features, and neighborhood highlights. That's it — LANCE structures the rest.

02
Generate

Hit Generate.

Get your MLS description, Instagram caption, Facebook post, and buyer follow-up email — instantly.

03
Publish

Copy, paste, publish.

Done in 30 seconds. Push to clipboard and your listing is live before the lockbox is.

§ II — Live demo

One address in. Four drafts out.

Watch LANCE turn a bare-bones property entry into channel-ready copy. Switch tabs to see how the same listing reads on MLS, Instagram, Facebook, and email — written together, so your messaging lines up everywhere.

Start your free trial
lance — draft engine
Input
742 Hawthorne Ave · 3 bd · 2 ba · Craftsman · chef's kitchen · covered porch · Capitol Hill
Output
§ III — The difference

Same listing. Different listing.

Three real comparisons. Left, the copy a busy agent dashes off at the kitchen counter. Right, what LANCE shipped in 30 seconds.

Old way · 01

Nice 3 bed 2 bath home. Good location. Must see.

Generic · 12 words · Skipped
LANCE · 01

Sun-drenched craftsman with a chef's kitchen tucked behind a restored hedgerow. The kind of home that sells itself before the open house.

MLS · 24 words · Saved
Old way · 02

Great investment opportunity. Priced to sell. Motivated seller.

Generic · 8 words · Skipped
LANCE · 02

Four beds, a covered porch, and a tree that knows your name. Cap Hill at its most livable.

Facebook · 19 words · Saved
Old way · 03

Spacious condo with amenities. Close to everything.

Generic · 7 words · Skipped
LANCE · 03

Stop scrolling. This Craftsman has the kitchen. #JustListed

Instagram · 9 words · Saved
§ IV — Why it matters

Your listing copy is the first showing.

Every buyer sees your words before they ever see the house. The industry data on why the listing itself decides how fast — and how well — a home sells.

0%

Of recent home buyers used the internet to search for their home. The listing is the front door now.

NAR Profile of Home Buyers & Sellers
0%

Of buyers ranked detailed property information among the most valuable listing content — right behind photos, ahead of floor plans.

NAR Profile of Home Buyers & Sellers
0%

Of asking price is what homes typically capture when they sell in their first 30 days. Miss that window and the discounts start.

Market analysis, NAR-cited data
0days

Is when a listing officially turns stale — and buyers start asking what's wrong with it instead of what's right.

Redfin, 2026
The math

And the hours it takes to win that window are coming out of your week.

0%

Of agents spend at least an hour every day marketing themselves and their listings.

Placester, Life As an Agent Survey
0hrs

Saved per week, on average, by agents who use AI tools for content creation and posting.

NAR Technology Survey, 2025
0sec

From property details to four ready-to-publish drafts on LANCE. That's the whole job.

LANCE
§ V — FAQ

Questions, answered.

Five quick ones. If you've got a sixth, the team reads every email.

An AI tool that writes your MLS description, Instagram caption, Facebook post, and buyer follow-up email in 30 seconds.

No. Just enter your property details and generate.

Free for your first 3 days, then $7 per month. One saved listing pays for the year.

MLS, Instagram, Facebook, and buyer email.

You set your agent name, market, and writing style once and LANCE remembers it.

§ VI — Go live

Your next listing goes live in 30 seconds.

First three listings are on us. No card, no install — paste an MLS link and go.